Summer might be winding down, but camp adventures don’t have
to end—at least when it comes to babies and their diapers.
Jessica Alba, founder of The Honest Company, has teamed up
with designers Emily Current and Meritt Elliott of The Great for a diaper line
that features autumnal camp-friendly designs. Hitting stores today, as well as
online at Honest.com for subscribers, the limited-edition diapers will be
available to all Honest.com visitors on August 28.
“Emily and Meritt of The Great have
been friends of mine for a few years now. I was so excited to partner with a
brand founded by fellow female entrepreneurs to bring this collection to life,”
Alba, who is pregnant with her third child, tells Mom.me. “They have impeccable
taste and I knew that their classic style would be perfect for our newest fall
Current and Elliott, best friends who have five kids between
them, tell us via email that they were happy to team up with Alba and The
Honest Company not only because of the company’s “focused mission and
innovative spirit” but also because of its love of design.
“This collaboration was simply seamless and fun.
We enjoyed tapping into Jessica’s expertise and presented a fashionable point
of view to something as simple, and necessary as diapers,” they say.
The diaper designs highlight fun and familiar
imagery from camping out, from red plaid and bandana prints to hand-drawn animals
and camp must-haves like flashlights and tents.
Alba, Current and Elliott celebrated the collaboration earlier this month with a launch party in East Hampton, N.Y., that benefited Baby2Baby, an organization that donates basic necessities to kids in need.
Guests included moms Molly Sims, Rachel Zoe and Baby2Baby co-founder Kelly Sawyer and their children.
And when it comes to camping with the
fam, these moms are pros.
“My family and I love to hike
on the weekends, so we always have sunscreen, bug spray, hand sanitizer spray,
a hat and a water bottle,” Alba says. “When enjoying the great outdoors, sun
protection is key.”
Current and Elliott agree, but
add that parents might need to bring a little something extra.
“Think ahead!” they say. “Bring coolers of
premade food, extra batteries, tons of blankets and a bottle of wine. Or two!”
Pictured above: Molly Sims and her daughter, Rachel Zoe, Jessica Alba and her daughters, Kelly Sawyer, Emily Current, Meritt Elliott. (Dimitrios Kambouris, Getty Images)
We're used to seeing Jessica Alba on the cover of our favorite magazine or walking the red carpet with husband Cash Warren, but what really goes on behind the scenes? The founder of The Honest Company, actress, author, and mom of two adorable tots—Honor, 5, and Haven, 2—shared these personal photos exclusively with mom.me, and told us about the real moments that make up her life as a mom.