Big news rippled through the mom community recently. Cheers went up because Target, the
institution most likely to get you to part with your money (and your serenity
if you're with your children), is looking to start serving alcohol to its
customers. The first location to start
serving alcohol is in my Chicago neighborhood.
Does anyone else think this is a horrible idea?
Of all the scenes I've witnessed in Target—some involving my
own children—not a single one of them will be enhanced by an in-store bar. In fact, the thought of introducing alcohol into the Target environment makes me shudder in fear.
From my personal observations, the shoppers in Target are most
likely to be mothers wrangling demanding toddlers away from the toy aisle or
trying to stave off epic tantrums by the snack bar. Adding alcohol to that kind of stress is like
throwing gasoline on a campfire.
It's not nice, Target.
How is alcohol going to help us make better decisions about what to leave on the shelves and what to put in our carts?
Moreover, people in Target are often desperate. They need birthday gifts for a party starting
in 25 minutes. They need school supplies
for all three of their children by sun-up. They've left their husband idling the car with the baby while they jet
inside for tampons, swim diapers and Alleve. These people do not need alcohol. They need naps, massages, pay raises and vacations.
I'll also point out that lots of people who shop in Target
don't need extra excuses to spend money. As a mother who once went to Target for tube socks and came out with a gigantic
bean bag, wrapping paper and three exercise bras, I've experienced that
strange phenomenon of hemorrhaging money on random stuff I do not need.
How is alcohol going to help us make better decisions about what
to leave on the shelves and what to put in our carts?
Target can't possibly need more of my money in the form of my bar tab. Lots of Target shoppers are feeling the
effects of our struggling economy—we don't need to spend precious pennies on
And what about the poor Target cashiers who endure abuse on a
daily basis as irate customers haggle over the cost of bananas or DVDs? I've seen some truly appalling customer
behavior at the Target check-out lane. Will alcohol make customers nicer to the employees? Maybe, but it seems
If Target really knew its customers, it would nix the bar idea. What they should sell is
babysitting so mothers could stroll the aisles in peace and quiet. Maybe throw in a foot massage. That's what Target customers really