Mom.me was proud to be the official media sponsor for Loacker, a global confections brand, for the launch of its inaugural PowerMom Awards and Summit in New York City. It was a grand meeting of maternal minds that included an all-star panel discussion and awards ceremony, followed by an evening of shopping, cocktails and mingling.
Supermodel Coco Rocha joined a panel discussion (with Crystal Black Davis, vice president of marketing and deputy to the president for Loacker USA; Mommy Poppins founder Anna Fader; and inventor of Boogie Wipes Mindee Hardin) that covered topics including "My Personal Tipping Point" and "Overcoming Working Mom Guilt/Shame." The panel was emceed by Yolanda Sangweni, digital content director of Essence.
Following the panel, Loacker and Mom.me made a donation to No Kid Hungry, and an awards ceremony was held to honor Rocha for her admirable example in balancing motherhood with a demanding career.
“I’m thrilled to have a platform at Loacker’s PowerMom event to speak about the most rewarding job I’ve ever held, that of being a mom to my daughter, Ioni," Rocha said in a statement. "I think it’s possible to find happiness and balance between family and career, but like everything worthwhile it takes work and constant effort. I’m so excited to have had the opportunity to share my personal experiences during the panel discussion today.”
Loacker recognizes the unique demands of balancing kids and career, and aims to empower working mothers everywhere with this PowerMom campaign.
“Speaking from experience, we often feel alone as we face specific challenges unique to the working mom. The PowerMom movement is designed to provide a platform for dialogue, networking, inspiration, empowerment and action. As a company, Loacker feels honored to provide the foundation for this movement,” says Crystal Black Davis, vice president of marketing and deputy to the president for Loacker USA.
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Mom.me was thrilled to serve as the official media partner for the PowerMom Summit. The event was free and open to the public, and took place May 6 at Canoe Studios in New York City.
For additional information regarding Loacker USA, visit the official website.