Loacker Celebrates Inaugural PowerMom Awards in NYC
byRachel WarrickMay 17, 2017
was proud to be the official media sponsor for Loacker, a global confections brand, for the launch
of its inaugural PowerMom Awards and Summit in New York City. It was a grand meeting
of maternal minds that included an all-star panel discussion and awards
ceremony, followed by an evening of shopping, cocktails and mingling.
Coco Rocha joined a panel discussion (with Crystal Black Davis, vice president of marketing and deputy to the president for Loacker USA;
Mommy Poppins founder Anna Fader; and inventor of Boogie Wipes Mindee Hardin)
that covered topics including "My Personal Tipping Point" and
"Overcoming Working Mom Guilt/Shame." The panel was emceed by Yolanda Sangweni, digital content director of Essence.
the panel, Loacker and Mom.me made a donation to No Kid Hungry, and an awards ceremony was
held to honor Rocha for her admirable example in balancing motherhood with a
thrilled to have a platform at Loacker’s PowerMom event to speak about the most
rewarding job I’ve ever held, that of being a mom to my daughter, Ioni,"
Rocha said in a statement. "I think it’s possible to find happiness and
balance between family and career, but like everything worthwhile it takes work
and constant effort. I’m so excited to have had the opportunity to share my
personal experiences during the panel discussion today.”
recognizes the unique demands of balancing kids and career, and aims to
empower working mothers everywhere with this PowerMom campaign.
from experience, we often feel alone as we face specific challenges unique to
the working mom. The PowerMom movement is designed to provide a platform for
dialogue, networking, inspiration, empowerment and action. As a company,
Loacker feels honored to provide the foundation for this movement,” says
Crystal Black Davis, vice president of marketing and deputy to the president
for Loacker USA.