Our Privacy/Cookie Policy contains detailed information about the types of cookies & related technology on our site, and some ways to opt out. By using the site, you agree to the uses of cookies and other technology as outlined in our Policy, and to our Terms of Use.


Matthew and Camila McConaughey Inspire High School Students

As if you needed another reason to love the already lovable Matthew McConaughey and his wife Camila, here's another. The celebrity power couple are behind the Just Keep Livin' Foundation.

The foundation was started by Matthew and Camila, and is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.

So what's in a name? Fans might recognize the phrase. While filming the movie "Dazed and Confused," Matthew was struggling with the death of his father. According to the foundation's website, it was during this time that he was overtaken by a saying that would soon change his life: "Just keep livin" (or "j.k. livin" as it's called).

Naming the foundation Just Keep Livin' was a natural fit, as it captures many aspects of health and well-being and applies to all facets of life. McConaughey included his father by placing "Pop" on the logo, in remembrance of the saying's origin.

The foundation serves over 2,000 students at 24 programs located in California, Texas, Louisiana and Washington D.C.

The foundation is both a lifestyle store and a foundation. The collection is full of rugged, fresh and fun clothing that's full of life, just like Matthew. We could totally see him rocking these comfortable graphic tees like this one, with the catchphrase "Alright, Alright, Alright" from "Dazed and Confused" — as he explains, the first three words he said in a film.

We love this busy dad of three and it's great to see him working for such a great cause.

Image via JK Livin Foundation

More from entertainment