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Reese Witherspoon is getting back to her Southern roots with new lifestyle site Draper James.
The Nashville-raised mother of three launched Draper James yesterday and revealed that the site gets its name from her grandparents, Dorthea Draper and William James Witherspoon.
"My grandparents taught me everything I know about gracious Southern living. From them I learned to dress and act like a lady, to take pride in my home, to reach out to help a neighbor and to always invite everyone in for a visit," Witherspoon writes on her "Our Story" page.
"Draper James is all about the grace and charm I was raised with in Nashville, Tennessee," Witherspoon says in an accompanying video. "In the South, you can never be too kind, too gracious or too well-dressed."
If the site looks familiar to you, it seems Witherspoon is following in the famous actress-turned-e-commerce gurus Gwyneth Paltrow and Blake Lively, who run their sites Goop and Preserve, respectively.
And while Draper James isn't offering up $4,700 juicers a la Goop, it's not exactly Ikea, either. A horseshoe objet will set you back $98 plus shipping.
Call it C. Wonder (whose former president Andrea Hyde is now DJ's CEO) with a Southern twist. After all, you can purchase a $155 bag that reads "Totes, Y'all."