Jennifer Love Hewitt's baby bump is now getting the celebrity treatment all on its own.
The 36-year-old actress and mom of daughter Autumn, 17 months, posed for a series of belly-friendly photos earlier this week as she became the newest face of Palmer's cocoa butter.
Palmer's is known for its products that focus on combating stretch marks that often come when women's bellies expand during pregnancy.
"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," Hewitt said in a statement.
While the ads will start appearing later this fall, we got a sneak peek of the photos.
Hewitt is keeping mum on whether she's having a boy or girl with husband Brian Hallisay, whom she met on the set of her former show "Client List," but we should know soon, as she says she's in the "end stretch."