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The statuesque South Carolina-born co-host of "Entertainment Tonight" might be known for her accessibility and warmth, but when it comes to fashion O'Dell admits that a splash of drama is key.
That kind of flair is exactly what she's added to her new clothing line from Evine, which officially launches tonight at 11 p.m. ET.
"The overall feel for the collection is elegance with an edge," the budding designer tells mom.me.
O'Dell, who has an 8-year-old daughter with husband Keith Zubulevich, also chats with us about what she's wearing to the Emmys, her closet must-haves and what she absolutely won't let her daughter wear out of the house. (Hint: She didn't design it.)
As a mom, what did
you find was missing in women's fashion?
One big thing for me is I'd wear things on the show, and
then I wanted to be able to also wear them to school. I would run from work straight to a school event, which happens all the time.
I either will run to go and pick up my daughter or I'd be running to go to some
kind of parent meeting, or to some sporting event, and I wanted things to be
able to work both ways.
People ask me all the time, "Hey, where'd you get that outfit?" so it's going to be fun to be able to say, "It's mine!"
So you're going to
wear them on the show, too?
Yeah! I'm really excited about it. People ask me all the
time, "Hey, where'd you get that outfit?" so it's going to be fun to be able to
say, "It's mine!"
It's elegant enough to be able to wear on "Entertainment
Tonight," and then it's going to have a little bit of an edge to it, because
that's what we all kind of want as moms. We want to be elegant and
sophisticated as a mom, and have it be age-appropriate, but also have a little
L.A. vibe to it, have a little edge to it so that it feels stylish and gives it
a little oomph.
Speaking of the outfits you wear on the show, and for awards shows, do you have a favorite?
You know, I had one that I wore to an Oscars a good while
back. It was a really elegant white one, and it had a kind of cape draped
over the back. It just had this really dramatic style element to it, and it was
just different. And I think that's always nice with clothes. Even if it's
not so dramatic and it just has a little something different on it — and that's
one thing I talked about, and the Evine people have been great. We literally
went and pulled things out of my closet and said, "I like the zipper on this" or "I like the collar because it's really unusual" or "the function of this," and "I
like the comfort of this," so everything has a little different something to it.
Is Evine planning anything else for you outside of the line?
Evine is going to do my gown for the Emmys because my
clothing line launches at the same time. That's going to be a lot of fun.
Are there any details
you can reveal?
We're kind of in the final designing stage right now. We're
just now finalizing the material and what it's going to be exactly and the
final design. So we kind of have it
narrowed down. Like I told them, I just
wanted that extra something on it, a little dramatic.
But it's exciting to be able say that, because every time at
the Emmys, it's like, "Who are you wearing?" and I'll be like, "I'm wearing me!"
Does your daughter give you fashion advice from a
She says that I should mix up my colors more. She says that
I match them too much, that I should wear purple and pink, and that I can have
green. Because with kids it's all about color anywhere.
The cutest thing is
that she saw me doing the whole design thing with my Evine team, and then we
were doing the photo shoot at the house, and so she was looking at it during
the whole thing. She had asked me if
there was a kids' clothing line. And I said now it's a woman's line, so she
literally came home from school the next day and during recess she had drawn
all of these clothes. And she said, "Can you give these to the people and have
them make these clothes?" because they didn't have any kids' clothes. And it was
just the cutest thing ever. She had thought everything out.
So is that what's
next? A kids' line from your daughter?
That would be fun. Those are not in the plan right now. I
told my husband I was going to somehow, though, have to figure it out and go
online and find things that look like it because I felt like I didn't want to
disappoint her. I wanted to actually have those clothes made for her because
she was so excited about it. I didn't want to want to tell her I couldn't.
I do. I have a leather jacket. That's something that
everyone should have in their closet. You can throw it over a dress; you can
wear it with jeans and a T-shirt. You can throw it over a maxi dress, you can
wear it with leggings. I just think you can wear it with anything. You can wear
it with dressy, you can wear it with casual, so I think everybody has to have
that. Another would be a great pair of leggings because they're wonderful for
kids' school events or they're great at work, too. They're awesome for travel. I love
things that work for a lot of different purposes. So that would be another one.
A different one that I have is this cardigan that I love. I love something that
has a little bit of edge to it. And the cardigan, it's like a shawl on one side and a fitted sleeve on
the other. So you can wear it as just a sweater or it can be a wrap to throw on
top. Because I got so much use out of that, I did
something in my line that's similar to that, serves the same purpose.
time. What are you and your daughter most excited about?
She gets excited because it's the start of soccer
season, and she loves soccer. It's also
the start of football season, so I get very excited about that. I need to pull
for my Clemson Tigers.
She's very social, so she gets very excited that she gets to
go back and see her friends. She actually loves her teachers. When you're in those beginning grades, you love and adore your
teachers and think they're everything. She really loves learning and reading.
She's book crazy.
That was the first time that my daughter ever thought my job was cool.
What are some of her
She loves the "Treehouse" series. She is obsessed with those.
She has the whole series. She's read all of those. She also likes "Ricky Ricotta's Mighty Robot." And she's obsessed with the book that
Disney's "Descendants" is based on.
Kids have really gone crazy over that movie.
These kids are rock stars. That was the first time that my
daughter ever thought my job was cool because I took her to the premiere for "Descendants." I don't take her to a lot of premieres—I don't like her
out in public. Inside the theater, they had all the Disney stars and they were all
there watching the movie, so it was her rock stars. She was going crazy.
Is there anything
that's off limits for your daughter, fashion-wise?
She has loved high heels for a while. She loves to dress up
in little kid high heels around the house. She's always wanting to wear them
out. I told her no, they were too grown-up for wearing out of the house. I
said, "No, you can't do that in high heels." "Why not?" "Well, first of all,
they're not good for your feet period, especially at a young age. Second of all, it's just not appropriate."
I laugh at my husband, though. You know how kids love the
store Justice? The little underwear that they have for the kids, they have dogs
and stuff on them. They're very innocent-looking, except they have a little bit
of lace on top of it. And so my husband, he's, like, "What is that on top of her
underwear? She can't be wearing lace underwear!" And I'm, like, "Hey relax, it's got a puppy dog on it."
It was so cute, because all of a sudden he
became "Dad"—like, "That's my little girl and she's not growing up at all."