If you've ever spent more than five minutes browsing through Instagram, it becomes clear that there are people who take their favorite photo-sharing app very, VERY seriously. But apparently, there's a cost behind all of those perfectly posed selfies and brunch shots: the all-too-tragic lives of the "Instagram Husbands."
What is an "Instagram Husband"? This new PSA explains the
tragedy behind these marginalized sub-human-selfie-sticks:
If you know an Instagram Husband, chances are, you're still laughing after watching that. Because we ALL know the poor souls on the other side of those iPhones. I know Instagram Husbands, Instagram Wives, Instagram Kids. I've seen people mocked for not knowing the difference between the Clarendon and Amaro filters OR for actually eating their food at a restaurant before their partner could get a good picture of it. The Instagram Husband campaign is funny because it is PAINFULLY true.
They say the hope I need is right around the corner, I just hope there isn't an old door before we get there.
There's even an Instagram Husband website that collects
testimonials from other IHs, all just looking for a moment of peace that they
don't have to record and filter and share with the world.
Here are some choice testimonials from the site:
"Do they still show
trailers before movies? I have no idea. I'm being serious. I don't know if they
show them. I do, however, know that I have a lot of pictures holding popcorn
looking down at our feet." -J. Houghton
"Yesterday she asked
me if I would brighten the contrast in the room. After awhile I figured out
that she just wanted the lights on." -T. Brandon
"They say the hope I
need is right around the corner, I just hope there isn't an old door before we
get there." -R. Brandon
They even have an "Approaching Your Wife" section where they
offer advice for staging an intervention for one's Instagram-obsessed spouse.
Step 1? "Invite your wife into reality saying, 'Honey, it's me, Brian, the guy
from the other side of the camera, your husband. I invite you to step out of
frame, and into reality.'" Step 2? "Repeat Step 1, only louder."
You can even submit your own Instagram Husband photos to
In reality—you know, the stuff on the other side of the
camera—the amazing video and the whole Instagram Husband campaign was created
by the comedy team behind The Mystery Hour, a riotous late night talk show that's
filmed live every month at the Gillioz Theatre in Springfield, Missouri. It's
broadcast on a handful of Fox affiliates and hosted by "Mystery" Jeff Houghton,
a longtime comedian and improv performer.