Jessica Alba joined families on Sunday in Los Angeles to celebrate The Honest Company's latest bundle of joy: a new diaper design that helps prevent the mother of all headaches, the blowout (and we don't mean the fun hair kind).
In an intimate backyard party in Brentwood, the mom of three invited moms, dads and their kiddos to enjoy everything from adorably soft bunnies to live, kid-friendly music and a tree swing surrounded by bubbles and balloons. There was even a cozy, diaper-changing station outfitted with the latest Honest diapers, which also boast a more secure fit and softer liner.
It was a true family affair for Alba, whose mom Kathy Alba talked to guests about the new offerings, while daughters Honor and Haven, alongside baby brother Hayes, enjoyed the bunnies and music. Guests could even take home a new baby bundle box that includes Honest products along with matching mom-baby socks from Alba's husband, Cash Warren's company Pair of Thieves.
The party came a couple of days after The Honest Company announced mom of three Ayesha Curry, and wife of NBA player Stephen Curry, as its new brand ambassador.
"After three kids, Ayesha's bringing a life experience that can't be taught," Alba said. "She cares about healthy, happy living, and her values are so in line with our mission. Everything she puts in, on and around her children really matters."
We sat down with Alba, while she took a break from the festivities to feed her adorable 8-month-old son.
"The thing that I'm most proud of (about this new diaper) is that it actually works," Alba said, "and we got to use as many bio-based and natural materials and ingredients in the making of it. What's cool is we got to increase the quickness of absorbency, and it holds 17 times its weight in fluid."
While the "mompreneur" discussed how Honest has stepped up its game by improving the performance of the diaper, her 7-year-old daughter Haven came by to check on her brother.
"They're at the age where they'd be playing with dolls, especially Haven, and they have a real-life dolly," Alba said, referring to how her daughters love being big sisters. "It moves and giggles. (Haven) is the one that, when she wakes up in the morning, she goes right to his room. She does bath time with him. She loves feeding him. She plays with him all the time."
Alba added that Haven even wants to match costumes with her brother for his first Halloween. Maybe an animal costume, she said.
The strong family connection was evident, and Alba said her girls even get involved when it comes to product development at Honest.
"For the bubble bath, they've said, 'We want it to be more sudsy' or 'We want this scent. We don't like this scent. We like this one.' Even the diaper patterns," Alba revealed. "I dig to get their perspective, but kids are so uninhibited in the way that they break down what they like and don't like."
Alba's 10-year-old daughter, Honor, recently even gave a speech at Honest HQ in Los Angeles. The proud mom explained that it had been an essay for school.
"For her final project for school, she just wrote that, and she didn't tell us she was going to do it. So, all of a sudden she's standing up in front of all the parents and students in her class, and she wrote this essay on feminism," Alba said.
The proud mama then asked her daughter if she'd be up for presenting her essay to the people at Honest, and Alba said she was totally down.
"You try to instill certain values and ideas into their heads, but you don't know if it sinks in," Alba admitted. "And when they pull that out, you're like, 'Oh, I guess it did sink in. You were totally listening.'"
The Honest Company event was also about giving back. Guests could bring baby items to donate to local nonprofit Baby2Baby, which provides much-needed items to families in need. The Honest Company itself donated 500 packs of diapers.