Camila Alves, lifestyle expert, model and mom of three, laced up her sneakers and got moving on Monday as she joined Los Angeles elementary school kids in a new fitness campaign called UNICEF Kid Power.
The program, in partnership with Target, aims to help kids get moving by using wearable tech — a UNICEF Kid Power band that counts steps similar to a Fitbit. Alves even donned one of her own! The more steps kids (or moms) take, the more "power points" they unlock, and those go toward funding food packets to help feed malnourished children around the world.
"You're getting kids helping themselves," the model and wife of Matthew McConaughey told mom.me. "We have a big problem here in the United States with obesity and health, and all of that with our kids. But, hey, wait a second. You get to help kids on the other side of the globe who are in need of meals to save their lives."
And speaking of helping other kids, Alves also revealed that she took her children (Levi, 7; Vida, 6; and Livingston, 3) to Cambodia, where they went to buy school supplies for children in the area — but her eldest son had other ideas.
"My son was like, 'Toothbrushes! We've got to get toothbrushes!' And I opened my mouth to tell him, 'No, they don't need toothbrushes,'" she said, but instead stopping herself at the time. "No, this is part of the lesson."
When she's not teaching her kids to help others, the Brazilian-born Alves encourages them to get outside.
"Whether it's going on a hike, from doing hula hoops in the back yard to playing football," the 34-year-old mom says she keeps her kids active. "We just do a little bit of everything."
Now the family can track all of those steps on the power band, which is available at Target.com for $39.99. And for each purchase, Target will donate $10 to the United States Fund for UNICEF.
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