Twenty years ago the Spice Girls took the world by storm with their mega hit “Wannabe" with it's earworm opening line, “Tell me what you want, what you really, really want.”
The song that launched the Girl Power movement in the '90s has been updated, with new and more specific answers. Answers to the question that we can all get behind.
The video released in support of charity The Global Goals' #WhatIReallyReallyWant campaign includes artists from India, the U.K., the U.S., Canada, Nigeria and South Africa. They're lip-synching the famous girl power anthem with the backdrop of villages and towns where graffiti tells the story.
The video features Bollywood actress Jacqueline Fernandez, British hip hop group M.O. and other female artists from around the globe. In between dance moves, the video creates awareness about issues plaguing women and girls around the world. Here’s what women really, really want: Equal pay for equal work, the end of child marriage, an end to violence against women and quality education to all girls.
The former “Posh Spice” Victoria Beckham endorsed the video and shared her own wish for women and girls.
The former "Sporty Spice" Melanie C chimed in expressing her support.
Meanwhile stars like Emma Watson who is also a Goodwill Ambassador for the United Nations shared their own goals using the hashtag #whatIreallyreallywant
The best part is that this viral campaign has a very strong purpose behind it that goes well beyond awareness. The campaign is encouraging people around the world to share #whatIreallyreally want for women and girls. These messages will be shared at the UN General Assembly in September.
So make sure you share #whatIreallyreallywant? The world is listening, finally.
For more information visit GlobalGoals.org