Any parent knows that buying even 10 minutes of peace on a flight is an absolute gift. So Virgin's free kid activity backpack—including a book, baseball cap, magazine, sweets and more—is a welcome diversion (even if your toddler mainlines the sweets and tears up the mag. She's not bothering you.) They also offer individual TV screens with newly released kids’ movies for purchase, as well as meal packs made specifically for tykes (call ahead to reserve). Bassinets and “care chairs”—custom seats for kids up to 3 years old—are also on hand, as are free games and puzzles.