Created by Invisible Children, an organization that seeks to bring attention to the actions of the Lord’s Resistance Army (LRA) and its leader, Joseph Kony, this 2012 video reached 100 million views in under a week. Every day during that time period, thousands of articles were published about the conflict and seven of the 10 worldwide trending topics on Twitter had to do with "Kony 2012" and the LRA. While critics have questioned exactly where the $20 million the campaign raised went, the PSA certainly succeeded in getting the world’s attention. While Kony has not been caught, 3.7 million people pledged their support for efforts to arrest him and thousands rallied in Washington, D.C.
Photo via Invisible Children