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Back-to-school time always brings with
it a flurry of amusing ads and viral videos – most of which center
around the unique parental glee that comes when we send our kids back
to school and gloriously reclaim our sanity. (Okay, or at least some
measure of it.)
This year was certainly no exception. There was Target's adorable "morning routine" ad, which showed two sisters getting ready for their first day, only to repeatedly emerge from their rooms in the exact same outfit. And then the bevy of back-to-school mom raps of which this one and this one were our faves. (Of course, when it comes to back-to-school fodder, nothing will ever touch the epic Staples ad, which shows a dad happily dancing through the aisles to Christmas carols).
But this week, German home improvement
company Hornbach has released a back-to-school ad with a twist.
Instead of focusing on Mom and Dad's unparalleled giddiness, the
commercial zeros in on the other side of back-to-school: the ones
that bullied kids have to face every day. The sobering ad shows a
goth teen who isn't exactly kicking up her heels to return to school.
As her first day back drags on, we see her walking the halls in
all-black, being laughed at by the other kids. While she scribbles
dark, moody drawings in her notebook during lessons, a frog is tossed
She is, in short, experiencing all the
worst that high school has to offer.
But once she returns home, a smile
spreads on her face for the first time that day – and it's all
thanks to Dad. Just wait until you see why.
Aww. So sweet.
While painting your once-cheery yellow
house all-black may be one step too far for most parents, you have to
admit the sentiment here is pretty touching.