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Little Marley Impersonator's Mom on How to Take the Internet by Storm

There’s something about this 2-year-old, and the world’s beginning to take notice. In a 3-minute Instagram video recorded by his mom Suze Sadler, Myles Kingston Sadler crooned to the tune of Bob Marley’s "Get Up, Stand Up." (Watch below!) The toddler’s video has traveled around the world, viewed more than 51 million times, and he has been featured on several major media outlets, including EllenTube, The Singapore News, Good Morning America, ABC News and listed on Yahoo’s Top 25 trending stories.

Invitations to perform publicly have poured in from all across the country, and Myles' mom Suze says it has been a shockingly wild ride.

The time it took from the moment Suze posted Myles’ video to Instagram and the moment Good Morning America called? One week.

Is there some sort of formula for creating a viral sensation? Myles’ mom Suze says there isn’t but there are a few things you can do to aid in the process that will take your child’s fandom from Instagram to network TV.

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Caribbean parents who now live with their two sons in a suburban neighborhood in Atlanta, Ga., Suze and her husband Jabari Sadler weren’t surprised when they noticed that Myles could hum the tunes to Bob Marley songs. The family frequently kept up their ethnic traditions of serving up traditional Caribbean dishes like rice and beans, plantain and stew chicken while listening to Kompa, Reggae, Soca, Salsa, Merengue and African music.

Nearly every major news outlet took notice of young Myles, who still cries when it is time to change his diaper.

Like most doting moms, Suze was impressed that her son could almost perfectly mimic the legendary reggae singer Bob Marley, yet he couldn’t speak a complete sentence. She decided to record a video to share with friends and family on Facebook, and after a few comments and likes, she posted the video to her Instagram account, where she received even more attention for her toddler’s performance.

Being mindful that her friends on Instagram and Facebook didn’t necessarily want to see videos of Myles flooding their streams all day, Suze created an Instagram account for Myles and began recording more videos of him mimicking Bob Marley in his pajamas while clutching his toy microphone, strumming his toy guitar and wearing a hat with Bob Marley dreadlocks attached.

What began as a simple homemade karaoke show quickly became the trigger for smiles all across the world. Suze created a stage for him in the basement of their home so that he could perform his heart out and began regularly recording and posting his videos to his Instagram.

“We have lots of musical instruments in our basement, and a perfect area for a stage and a projector screen where we can play videos of Bob or other reggae artists, and allow him to perform in front of the big screen with surround sound speakers,” Suze shares. “It has turned into an everyday event, especially to wear him out before bed.”

The Instagram likes and comments requesting more videos came flooding in daily, delighting Suze and her family. But when one of Myles’ videos was posted by the Bob Marley Archive Instagram page, Myles became more than just a cute kid on Instagram.

Myles’ Instagram following grew to more than 11,000 followers as reggae fansites like Jam Rock Vybez Records, Blackjaguarwhitetiger and Jamaican Music page and a wide variety of blogs and Caribbean communities shared his videos. Suze was astounded when she received notification that some of Bob Marley’s own sons had shared Myles’ videos along with words of appreciation. This set off a domino effect, and nearly every major news outlet took notice of young Myles, who still cries when it is time to change his diaper.

“I didn’t do anything specific,” Suze insists. “I just let Myles do his thing and I just recorded.”

Myles, who loves watching Barney and Dora when he is not performing, has received requests to perform publicly both in person and live on television, yet Suze doesn’t think he understands what is going on. “He’s still in diapers, he has no clue,” she says. “Not one clue.”

The fact that it was coming from a pure soul, someone who’s only been on this planet for 730 days, someone who knows no evil, made it even more special.

There are three main takeaways from Suze's and Myles' experience:

1. Notice the spontaneous moments from unlikely characters

“It wasn’t intentional,” Suze shares.”But watching my 1- going on 2-year-old sing and reenact every Bob Marley song was unreal. I had to share with the world what I was witnessing. Add the fact that it was coming from a pure soul, someone who’s only been on this planet for 730 days, someone who knows no evil, made it even more special.”

2. Create a platform for your child to shine

Suze was gracious enough to create an Instagram page for her son so that those interested in his videos could follow his progress—and that proved to be a great thing. Media outlets were able to find his videos easily instead of being hidden among Mom’s selfies and pics of healthy lunch snacks.

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3. Get ready for the unthinkable

“If someone wants to go viral, I would advise watermarking your videos,” Suze offers. “That way folks know who to track it back to. When the media companies come for you, get an entertainment lawyer to help guide you. Be ready for negative comments. I just don't read them. My baby is 2 and you would be surprised as to how many people with a heart of stone roam the earth and talk bad about a baby. Most of all, enjoy the journey.”

Images via Instagram

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