When a very young Lisa Bloom noticed the drugstore had an aisle for "Girls' Toys" (dolls, toy vacuum cleaners and dress-up clothes) and "Boys' Toys" (guns, cars and money) she urged her mother, prominent feminist attorney Gloria Allred, to sue. To this day, the store simply marks the aisles "Toys." Bloom grew up, became a lawyer herself, and last year struck a chord with her New York Times bestselling book Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World. In this Q&A, Bloom talks about how to engage girls in conversations that go beyond their looks.