Wouldn’t it be great if as children we were all encouraged to
embrace, celebrate and be proud of the things that make us different from
everyone else? The answer is YES in capital letters. If you have any doubt all
you have to do is watch the new video for the Bomba Estéreo love-thyself anthem
“Soy Yo,” starring an unabashedly confident little girl who handles the judgmental
looks coming at her by exuberantly rocking her uniqueness all up and down the
streets of New York. She plays music, plays ball and dances while everyone who
witnesses is like, “Well, OK then, let me just step off.”
And although the lyrics to the Colombian band's song are in Spanish, the video's visual story ensures you won't miss a beat. The video is being hailed by many as a celebration of brown
girls and it most definitely is because let’s be honest how often do we get to
see unconventionally wonderful brown girls as heroines? Not very often at all.
the very proud mother of two brown girls I’m loving the video and will be
playing it for my daughters and discussing its significance with them, but I
think it’s important to note that this video is not just a celebration of brown
girls. It’s a celebration of uniqueness.
"The video concept was perfect for a song that touches
on bullying and intolerance, issues that worry all of us. The way the story in
the clip handles those issues is very different and it gives our song a
whole new meaning," Li Saumet lead
singer of Bomba Estéreo told Billboard.
I love the idea of showing this video to all children and
then talking about what it means. Sure you would use it as a lesson to teach
children that bullying is wrong, but what I love the most about it is that it
is an open invitation to embrace yourself in your entirety.
Kids start off being perfectly cool with who they are
regardless of what’s in fashion or considered the norm, but then we start
taking that away from them—and I mean “we” as in all of us; parents, society,
the media, you name it.
I say we can all learn something about being comfortable in
our own skin from the little girl in this video.