Black Friday has slipped into a gray area. The Friday after Thanksgiving, when retail sales are notoriously large, has recently kicked off early on a Thursday and extended through the following Cyber Monday. Meanwhile, online shopping giant Amazon already kicked things off an entire week before one of the busiest days in retail.
The days leading up to Black Friday and through holiday closeout sales in January accounted for about 27 percent of annual sales last year, according to the Wall Street Journal. And while stores hope to lure crowds of shoppers into their aisles, Black Friday isn't the make-or-break day it is often perceived as. Looking at sales data over the past 20 years, some years lackluster Black Friday shopping still ended in robust holiday shopping.
Forecasters are predicting a slight bump in sales over last year this holiday season, according to WSJ.