Q. How did you come up with the concept for your business and at what point did you decide to
make it a reality?
A. Becoming a personal wardrobe stylist at Amy Wardrobe was something I had been thinking about for
approximately 2 years. I had worked in wardrobe for movies and TV for 10+ years. After
being on the same entertainment news show for 7 years, and having our second baby, I
decided to leave the stress behind and venture out on my own. I wanted to be able to bring
personal styling to the folks who thought this type of service was out of reach for them. I
took sometime to formulate a plan and started moving forward to make my dream a reality.
Q. Inquiring future business owners want to know: How do you make the leap from a secured
paid job to starting your own business?
A. Well, I have to be honest and say it's very scary at first, and sometimes still is. In my case,
the job I was in, although very secure and well paying, also brought with it a large amount of
stress and time away from my family. It became clear to me that to improve the quality of
my life I needed to make a change. With the support of my family and friends I knew it was
the right move to make, even if it meant making some changes.
Q. How much money should someone have saved before starting their own business? How long did it take for you to be profitable?
A. It's hard for me to put an exact amount of money on this. I definitely think the answer here
changes depending on what type of business you are thinking of starting. In my case the
overhead to start up was not very expensive but I figured I had to have about 6 weeks of my
previous pay saved up to give me time to formulate my plan. My business started being
profitable after the first few clients started to roll in. It's a totally different world working
freelance and there has definitely been an adjustment but a happy adjustment just the
Q. Was there a moment when you wanted to give up but pushed on through anyway?
A. I wouldn't say that I ever felt I wanted to give up. I have had days where I felt insecure
about my decision to leave a regular gig for something that may seem uncertain, especially
having a family to help support. When I am having one of those moments, I remember that
now I have more time with my family to do the things I was never able to do before, like
volunteer at my daughter's school book fair, or stay home with them when they are sick
instead of having to call a sitter. These are the moments I am so happy to have now so I
wouldn't want to give that up.
Q. At what point did you consider yourself successful?
A. When I finished the session with my first private client I immediately felt success! I had just
spent 3+ hours doing a complete closet overhaul with basically a total stranger. She invited
me into her home an into her closet, completely open to the process of changing her look.
Her husband had purchased one closet audit/consultation with me as a gift with the hope that
we would hit it off and she would want more in the future. We had an amazing time and
have since booked two more sessions. Walking to my car after that first day, I knew I had
made the right decision and this is what I was meant to always do.
Q. How do you balance your work/home life, or is there even such a thing?
A. Haha—that's funny because I sort of always feel like I'm barely holding it all together! The
truth is my work now is on my own terms. I can be as busy as I want to be. That being said,
juggling working and home life takes a tremendous amount of organization and discipline.
Monday through Friday in our life is pretty planned out, if we are flying by the seat of our
pants that's when things get crazy. I would not be able to balance anything without the help
of my husband—he's amazing and so supportive.
Q. What was the best advice you ever received? Worst advice?
A. think there were some people that thought I was a little crazy for leaving a pretty secure
job to basically start over. Someone had mentioned to me that I should do what I love and
most importantly something that makes me feel happy and appreciated. That's what I'm
doing now. I have to say nobody really gave me 'bad' advice, there were people that were
wondering when I was going to go out and get another "regular" job ... I'm glad I didn't do that.
Q. It takes a village for any mom, but for a mom starting her own business, it must take a huge village. So who are your go-to people/services?
A. Adjusting to the income change we have had to cut some of the services we used to enjoy.
However, one thing that keeps me a little more sane is having our cleaning lady still come
every other week. Not having to worry about deep housecleaning has freed me up to do
more things to get my business going. Something else we do at least once a week to make
things easier, on the day I have to stop by the grocery store I also pick up ready made
dinner for us on that night and lunch for my daughter the next day. This makes menu
planning for the week a little less stressful.
Q. What do you do to unwind and recharge?
A. Exercising is an essential part of my life in order to unwind, recharge, and get clarity. I like
to do yoga and Pilates, and be outdoors. When I get very busy and have a few days I can't fit in
a workout, I start to get a little anxious, then I know its time to get moving!
Q. Take us through a day in your life?
My wakeup is usually 5:30–6a.m., depending on when my 1-year-old gets hungry! From 6:30–8 a.m. I am packing the children's food for the day, getting all of us dressed and ready to
walk out the door between 8 and 8:30. This part of my day is a bit hectic, I sometimes wish
there was a hidden camera so I could show other people.
By 9 a.m., I am dropping them off at school/daycare, both my children are at the same amazing
place. As much as I miss them during the day, I am so happy to have some of the best
teachers/caregivers available to us. From 9–10 a.m., I am picking up my chai tea (because I can't do all of this without caffeine—haha), then heading to shop when the stores open at 10 a.m.
Depending on which clients I am shopping for, I will usually hit 3 or 4 stores. This type of
shopping is not for the faint of heart—it is fast and furious and very focused. There have been times where I have shopped for up to 5 people at a time. I guess there
is a special part of my brain where I can compartmentalize each client's needs. One of my most recent shopping days, I was shopping for a red carpet dress, the perfect black
pant, black tie wedding attire for both husband and wife and an outfit for a TV appearance—these were all different clients!
About 3 p.m., I try and wrap up whatever I am doing and head to pick up the kiddos. From 4–5 p.m., we are pulling into the driveway and making a mad dash to unload and get ready for
dinner. By 6 p.m., we are usually sitting down for dinner, all of us, we talk about the day and try not to rush
through. Bath time is 6:30–6:45 p.m.—this is another fun and hectic time for us.
By 7:15 p.m., the baby is going to bed; after this, we try and spend some time with our 5-year-old
daughter—since her brother was born this has become a special time. We will read, play games and sometimes she helps my husband cook food for the next day. She heads to bed at 8:30. Then, 8:45–9:30 p.m. is the time for us to get food together for the next day.
Around 9:30–10:20 p.m., my husband and I try and sit down on the couch, maybe we watch a little TV or
just chat, and I try really hard not to fall asleep. At 10:30, we wake the baby to have one more bottle—he usually sleeps eats through the whole
thing. At 11 p.m., we are hopefully headed to bed to get rested for the next day. It's a busy life but I wouldn't change it!