mom.me shares national survey insights on how and when moms spend Me Time
MONICA, Calif., July 16, 2012 – mom.me, an online destination for women with
advice and inspiration at every step of the journey of motherhood, today announced
the paradoxical results of a national survey regarding a mom’s quest for time
for herself – Me Time.
The good news: as women balance the many responsibilities of
their role as a mom, the majority (87.8%) are still carving out time for
themselves on a regular basis. But well over
half (58.8%) of these women are finding that time either late at night or early
in the morning, raising the question of how much sleep and other evening
rituals are sacrificed in order to find time for oneself.
“We commissioned this survey
because we want to understand what women are doing when they aren’t being a mom
– because our editorial team is trying to speak to the woman inside the mom,” explained Anne-Marie
O’Neill, editorial director at mom.me. “While it is great
to know that so many women are making time for themselves, by digging deeper we
find that it is mostly at a time of the day when you can’t leave the house and
your girlfriends are asleep.”
Taking Me Time late at night
can also suggest going out, but of those polled, very few (3.8%) actually
did. Additional results reveal that most
women are spending their Me Time alone (81.4%), with about a third (30.8%)
reading a book, and others watching TV (19.2%) or spending time online (11.8%).
"We can extrapolate that
moms could be cutting into their much-needed rest in order to carve out Me Time. We hope that this survey can help instigate a
conversation among moms about whether our assumption is true, and if so, how to
change it,” said Gail Berman, co-owner and founding partner of BermanBraun, the
parent company of mom.me. “We built into mom.me a feature called ‘Ask
Other Moms’ and hope to leverage this as well as our community on Facebook to
drive this discussion.”
To activate a community
discussion, the mom.me editorial team has created two new Ask Other Moms
In addition to the forums,
mom.me is launching a sweepstakes tonight at 10 p.m. EST. Tailored to help improve those late night Me
Time sessions, the prizes include ways to help carve out Me Time at a time of
day that allows for spa treatments, shopping and date night.
On a mom’s first visit to
mom.me, she is invited to give the ages of her children. With that information, mom.me automatically
tailors a homepage just for her. The
articles, video and community she experiences will be mapped to both the mom’s
stage in life and the life stages of her children. Both informative and entertaining, the
experience on mom.me includes original content created by editors and
contributors and viewed specifically through the mom lens.
mom.me features include:
· Taming Kidzilla: Tips on handling stubborn toddler behavior.
· Beauty and the Bump: Beauty advice and safe products for a
gorgeous, healthy pregnancy.
· My Mom Uniform: A look at everyday, go-to outfits for
moms with tips on how to get the look.
The study was conducted
online among 1,250 mothers across the U.S. to better understand the perceptions
and desires surrounding a mom’s need to carve out her own Me Time. The moms who participated in the survey
represented moms with kids across all age groups – Baby, Toddler, Little Kid,
Tween, Teen and Adult/Empty Nester. The
survey was hosted by global research company Lab42.
Lab42 was founded in August 2010
by a team of entrepreneurs who saw the need for change in market research. The
available options were too expensive, too slow, too inaccurate, or all of the
above, so in true entrepreneurial spirit, they founded their own market
research company. Lab42 has since expanded to become a new kind of market
research firm with a wide variety of options; from self-service to
full-service, survey writing, client consultations, infographic creation, and
more. We are proud to offer high-quality service to our esteemed clients. Visit
us at http://www.lab42.com
is an independent media company with three divisions – television, feature film
and digital – which create and exploit entertainment content and advertising
solutions across all platforms throughout the world. The Santa Monica, CA
based company, founded by principals Gail Berman and Lloyd Braun in 2007, has
established strategic global alliances with a number of media companies throughout
the industry, including NBC Universal Television, AOL, YouTube, Starcom
Mediavest and Microsoft.
digital division has created and operates some of the most popular properties
online. They include the celebrity news site WONDERWALL, which BermanBraun
launched in partnership with Microsoft in February 2009. The site is the
primary celebrity destination on the MSN network, and currently ranks first in
engagement among all competitive sites in entertainment news. The site averages
more than 15 million unique users per month.
2010, BermanBraun launched GLO – a site created in partnership with MSN and
Hearst. GLO features an innovative design that creates a unique “digital
magazine” experience for women seeking style, beauty and lifestyle content. GLO
averages over 5 million monthly uniques and currently ranks first in engagement
among competitive sites in its fashion/beauty category. BermanBraun
recently launched the sites MANDATORY, PAWNATION, and SKYE with AOL. BermanBraun also created and operates the sites WONDERWALL LATINO and
POWERWALL. In May 2012, BermanBraun launched mom.me, an online
destination for women with advice and inspiration at every step of the journey
of motherhood. In April 2012, BermanBraun and Rodale Inc. launched “3V,” a
YouTube channel featuring original fitness and healthy living video
programming. They are launching their second YouTube channel “Tasted,”
featuring original food and recipe content. Their third channel is expected to
launch later this year.
recently acquired Whiskey Media, CNET Founder Shelby Bonnie’s media and
technology company based in San Francisco, that has created a next generation
publishing, data and social tools platform. BermanBraun recently
launched its first site built on the Whiskey platform – TESTED WITH JAMIE AND
ADAM. Jamie Hyneman and Adam Savage are the stars of the hit
television show MYTHBUSTERS on Discovery Channel, and have a strategic alliance
with BermanBraun to create television and digital content and brands.
television, BermanBraun is producing the new series INFAMOUS (midseason on
NBC), the series ALPHAS (currently airing on SyFy); UNCHAINED REACTION; JUNK
GYPSIES (currently airing on HGTV); POLYAMORY (to air in summer 2012 on
Showtime) and two additional new series to be produced with MythBusters stars
Jamie Hyneman and Adam Savage for Discovery Channel. BermanBraun is also
producing the pilot REWIND for SyFy.
further information on BermanBraun please go to bermanbraun.com.