While driving with her husband, musician Pete Yorn, from Omaha to Los Angeles eight years ago, Beth Yorn stumbled on something that inspired her.
"We stopped at this really cool mountain town in Colorado, the kind where they still have the original post office from the 1800s. We went into this unique curiosity shop, and they had the most beautiful crystals and fossils," Beth tells Mom.me over email. "I thought to myself how gorgeous some of these organic forms would look in solid gold. Particularly a tiny quartz egg."
When she returned home to LA, she cast the egg in gold, and her Elisabeth Bell collection was born.
Now mom to 1-year-old daughter Ellington Bee, Beth has an extensive collection that includes golden homages to everything from seashells to sea urchins. Not only that, but they're also worn by the likes of Gwyneth Paltrow, Mila Kunis and Reese Witherspoon, to name just a few celeb moms.
Beth talked to Mom.me about the moment she first felt successful, what has surprised her about running her own business and what she wants to teach her daughter about work and girl power.
Where does the name 'Elisabeth Bell' come from? How would you describe the brand's style?
Elisabeth Bell comes from a combination of my own first name and "Bell" or "Belle," which means "beautiful." For me, that "beauty" is found in nature. The brand is elegant, feminine, earthy and organic.
Describe the moment you first felt successful.
For years, I was in love with this store in Los Angeles called Roseark. The owners, Kathy Rose and Rick Rose, have curated the most incredible collection, and walking into their gallery is like being transported into the most beautiful sparkly universe. They represent clothing designers, jewelry lines and fine artists. Rick and Kathy also create beautiful jewelry themselves.
I met Kathy through a friend, and after she previewed my collection ,she was excited to house Elisabeth Bell at Roseark. Once I was a part of that beautiful community, I truly felt successful.
As a successful female entrepreneur, what are some ways that you want to teach your daughter about "girl power"?
I want to teach her to let the little things go, focus on what's really important and don't sweat the small stuff. Also, the old saying is so true: Find something you love doing and it won't feel like work. And, of course, support your friends! Girlfriends are everything.
Has there been anything about building your business that has surprised you or inspired you in a way you didn't expect?
Lots of things! I didn't think that I would enjoy handling every aspect of my business myself, but I love it! It gives me so much freedom. I personally photograph and manage all of my social media and web content. To be able to create a new piece of jewelry, photograph it, upload it all from home while keeping an eye on my baby girl is simply awesome. I feel blessed that after seven wonderful years I can say I know all the ins and outs of the business that I run.
So many celebrities have worn your designs. Which celeb mom did you get most excited about?
I have to split it between two! Kate Hudson and Reese Witherspoon. They are both such gorgeous, strong, successful mommies. I have nothing but the utmost respect for both of them.
What's your advice for moms who are looking to start their own business?
Just do it! We live in a world where starting your business is as easy as signing up for Facebook (well, not quite as easy, but that was the pep talk my friend Paula gave me, and once I got the hang of it, it was true). I have so many girlfriends that have started businesses within the last few years. My friend Alycia has a company on Etsy called PomPom Give. She makes the most wonderful wall hangings, and she goes off on hikes into the Northern California woods with her kids and they forage for sticks to use for the projects. Then Alycia makes the pieces and sells them, and they donate a portion back to a different charity every month. Starting your own business doesn't have to be some big, overwhelming thing. Just take one small step at a time, and soon enough you will have your own successful company!
What sacrifices have you made as a mom and an entrepreneur to keep everything in balance?
Every so often, I have to leave my family to go do trunk shows, and it's never easy. That said, I feel like it is also important to know that I can still go and do things on my own. And once I'm back from a work trip, I feel a such sense of accomplishment!