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All About Little Minis' Founder Kelly Zajfen

Finding inspiration from members of my community is something that drives me to be a better mother. Meeting amazing people that focus on family and career and do it flawlessly inspires me. After I had my second daughter, Penna, I met a mom of twins who seemed to walk through the world full of grace, while some moments I would be falling apart with two screaming kids at my side. Kelly not only is a mother of twins but also a philanthropist and the rocking momprenuer behind the adorable girls brand Little Minis. Kelly and I grabbed coffee and I had the honor of asking her a few questions about herself, her brand and her inspirations!

1. Can you tell us a little about yourself?

I was born in California but raised in Colorado. I received an incredible offer to model in Milan. I traveled around the globe but ended here in Los Angeles working as a runway model for LA Models. About 9 years ago, I met my amazing husband and had my amazing duo—twins, a boy named George and (my heart warrior) Lily. When I am away from my little ones, I am the owner of a beautiful little girl’s romper line called Little Minis, as well as the co-founder of the Alliance of Moms and a Heart Ambassador for Children’s Hospital.

2. Can you tell us about Little Minis?

Little Minis is an LA-based girls (and soon to be boys) kids' clothing line. We design and manufacture limited edition pieces right here in California. The majority of the fabrics we use are dead stock fabrics, each hand-picked from high quality manufactures instead of being ordered new from mills. The majority of our pieces are limited-edition pieces that cannot be remade because of the limited quantity of fabric. Also, the majority of the fabrics we use are made with cotton fabrics to ensure the best for your littles.

3. What sets Little Minis apart from other dress brands?

I think the combination of limited fabrics and being a small brand you get direct costumer service from us! I care so much about our pieces and what goes into making them that I want to make sure they love it too! So I read every email personally and respond myself. I think people appreciate getting a response from me as well.

4. What has been the most surprising thing about the Little Minis?

The AMAZING following! I’m so in awe of all the mamas that love Little Minis for their babes! How quickly we sell out is truly incredible and I’m so thankful to everyone who supports us.

5. Can you tell us about the Christy Dawn Collaboration?

The dresses I LIVE in are all by Christy Dawn. She is not only a friend, but also an incredible designer and business owner who also uses dead stock fabrics and produces in California. It was so easy to combine forces. She makes such great accessible pieces for women. Especially being a crazy hectic mama I want to throw on something beautiful but really simple. We came up with the idea to do a matching dress for the kiddos so that mama can have a killer dress, but babe can look just like mama. I know my daughter Lily asks me all the time for my dresses!

6. Aside from running Little Minis, you are a Heart Ambassador at the Children’s Hospital Los Angeles and a co-founder of Alliance of Moms. Can you tell us more about these causes and where you find your passion for them?

Yes! I became a Heart Ambassador a year ago when my daughter received her pacemaker. It was such a warm and incredible community of people surrounding us during such a difficult time that I knew I wanted to be on the other side helping other families during their time as well. So, once a month, the Heart Ambassadors put together bags full of goodies for the heart patients and their families and deliver them to their rooms. It’s a really wonderful feeling to give a smile, a hug, a bag of goodies, just to say we are thinking of them and I too have been there.

Alliance of Moms is a really wonderful community of people who come together to support young moms and dads who are in foster care here in Los Angeles. It empowers these young teen parents with practical workshops and support to be the best parents they can be. It’s hard enough being a parent, but being a parent while you are IN the foster care system has incredible obstacles. It was a way to support the community around us, to offer love, and to support the next generation of parents and their children. We all want the very best for our kids!

7. I love seeing Lily dressed up as a super girl on your social channels. As a successful female entrepreneur, what are some ways that you want to teach your children about "girl power"?

What a year to be asking this amazing question! What can girls/women not do, really? As a mother of a little who has a special heart condition, it is incredibly important for me to teach not only Lily but also my son George how embracing differences and similarities is so important. Taking on challenges can make us even stronger in life. Practicing gratitude, encouraging others and teaching them not to not make assumptions about people’s strengths and weaknesses is an everyday goal. I try not being exclusive about certain gender roles so that they both really feel that they can do ANYTHING. I think “girl power” is really teaching empowerment and independence and these are all the things that I try and do in our everyday. She is different, and she will face so much as she grows because of it, so why not give her some awesome tools to just go out and kick butt.

8. Has there been anything about building your business that has surprised you or inspired you in a way you didn't expect?

I think there is always a fear when you push yourself. I love what a friend of mine said to me, “If you aren’t scared, you’re not doing it right.” I think every time I see and hear that someone loves Little Minis, I just want to keep making more. Every time I see the littles in LM, I want to make more!

9. With toddler twins, a husband, new home, a foundation and a clothing line, how do you maintain a sense of balance?

I have to give a lot of credit to the women in my life. (Talk about girl power!) My family is incredible and so helpful in encouraging me to keep growing and always being supportive; however, my girlfriends are such an important and big piece of what makes me maintain balance. It’s so important for me to have these women in my life, as they are really an extension of my family, so it always gives me a boost when I sit at dinner with my girlfriends who are running businesses, raising families and supporting each other along the way. I always come home from a mini trip, or a dinner or even a phone call beyond thankful for each and everyone of them.

10. What is your biggest tip for busy moms?

Take advantage of apps! There are SO many apps out there that can help you manage a hectic life. From Instacart groceries service, to dry cleaning, to food delivery services when I can’t handle the day and need a little help. I’m pretty good at time management but only because of APPS!