Join Club Momme for exclusive access to giveaways, discounts and more!

Sign up

MILF & Mother's Day

Photograph by Getty Images

So, I turned 40 last week (if you didn’t send me a gift, please note they’re still being accepted until which time I turn 41). The night before my birthday my husband and I were out having drinks when he was approached by an old acquaintance who slurred loudly, “Your wife is hot, man.”

I’d like to think I was offended by the crass remark, but the fact of the matter is it was the night before my 40th birthday. I couldn’t think of a better compliment.

RELATED: Taking the Shame Out of Motherhood

No, I’m not so desperate now that I’m 40 that I’ll take any drunken reassurance that I’m not looking like a weathered version of my once-younger self. On the other hand, I also refuse to take it as an insult or act of old-person charity or strike against any iota of feminism lurking within me if someone tells me I’m nice looking.

There are a lot of things to get my feathers ruffled over—genocide in Rwanda and Darfur, for example. Lindsay Lohan being handed more Get out of Jail Free cards than contained in the factory that makes Monopoly, for another.

Something so not worth getting upset over? An online bra-fitting service that has launched a new promotional ad titled, “Are You a MILF?”

True & Co. borrows the American Pie acronym and changes it to "Mom I’d Like to Fit." It’s an unfortunate name but, truthfully, kind of funny. And, more importantly, it’s kind of a great service.

There are 900 things I’d rather get for Mother’s Day than a bra.

Here’s what I can live without: That it’s a Mother’s Day promotion. There are 900 things I’d rather get for Mother’s Day than a bra (sexy or not, it’s up there with a vacuum cleaner on the list of things that had better not be wrapped up in a box and presented to me at brunch on Sunday, May 12).

People are being asked to submit photos of their mom to the MILF Gallery—and the winner will receive a $100 gift card for a bra makeover. Remember Oprah’s bra revolution? We’re all wearing the wrong size bras, people! It’s an epidemic! And here’s a company that claims to have an algorithm about how to fit women in the right-size bra! Woo hoo! Boobs rejoice!

For women like me who don’t live near a bona fide lingerie store, this is a genius service. It’s genius with an unfortunately named promotional campaign, yes; and you can be sure that all kinds of people are getting all bent out of shape about the MILF campaign, according to the UK’s Daily Mail.

RELATED: I'm Bringing Sexy Back

But is trying to make me look and feel good such a crime? Age 40 or age 20, there’s nothing wrong with trying to outfit women in the right cup size. The words behind it might be a might vulgar, but the sentiment is right-on.

Let’s get upset about more important things, people. Especially while we’re wearing a proper-fitting bra.

Explore More: relationships, health, Back to Me
More from lifestyle