The hyper-marketed beers showcased in commercials are domestic lager styles that most are familiar with. But these alone do not define the beverage. Craft beers capture less attention, with their smaller production and more unusual ingredients and brewing methods, and appeal to particular palates that steer clear of the bland brews at typical happy hours. Of the more than 2,000 breweries in the United States, 97 percent are craft breweries, according to the Brewers Association. If you're not impressed with big-batch beers, consider whetting your taste buds on the alternative.