NME, a well-respected music magazine based in England, is likely used to hearing from fans who don’t like bad reviews of their favorite bands. Tom Odell, a (mostly) critically acclaimed and rising-star singer-songwriter, got a zero out of 10 in a review from NME. His fans were disappointed, but his dad was furious. So he called the magazine to complain. Because surely it wasn’t embarrassing enough for Odell to be described in the review as a “poor, misguided wannabe who’s fallen into the hands of the music industry equivalent of Hungarian sex traffickers”—NME’s editor tweeted out to the world that she had taken a call from the mortified rocker’s dad. Salt. Wound. Rub. Repeat.