Ever wonder why the eye shadow you applied in the morning looks non-existent or faint by midday? Simply apply an eye shadow primer to your clean eyelids. Los Angeles-based makeup artist Rachel Halsey recommends using your fingertips to gently apply the primer over the entire eyelid area so the eye shadow will stay on better.
Use a small, firm makeup brush to apply the medium-toned eye shadow to the eyelid. If you're using a neutral color, apply from the base of your eyelashes up to your eyebrows. However, if you're using a darker color, apply from the base of the lashes to just above the crease of the lid.
Want to give your eyes more dimension and make them pop? Dab the small pencil brush into the darker eye shadow, coating it with the color. Press the brush into the crease of your eye, which you can find by looking into the mirror and noting the fold on your eyelid. Blend back and forth. For a more intense look, simply use a heavier application of the dark shade. "Applying the darker color requires more blending, so make sure you continue until it looks just right," says Halsey. If you don't have a crease, you might consider using an even smokier tone to add the illusion of depth. Then line the eyes along the outside and inside of the lash lines, recommends Halsey.
Again with the small, firm brush, use a sweeping motion to apply the lighter eye shadow to highlight the area just below the brow bone. Halsey suggests adding a touch of this color to the inner corners of the eyes to brighten up this area, as well.
Line the eyes by using a pencil liner or an angled brush with dark shadow. Choose a dark color that works well with the eye shadow trio you've used, and apply the liner close to the base of the lashes. For a bolder look, thicken the line and apply the liner to the inner rim of the bottom lashes.
Curl your top eyelashes with an eyelash curler. Hold the curler as close to the base of your lashes as you find comfortable. Keeping your eyes open, squeeze the curler for about 10 seconds.
Place your mascara wand underneath the base of your top lashes. Draw the wand upward through the lashes, using a slight side-to-side motion to ensure an even, thorough application of the dark, glossy liquid. Being careful to avoid clumps, repeat this motion once or twice more until you're satisfied with the level of intensity. Then in a delicate motion, touch the wand to the top of the bottom eyelashes, pulling it through without touching the skin just under the eye.
Whether your brows are thick or thin, sparse or bushy, tame them with a brow brush and some clear gel. "Well-groomed brows are a must," says Halsey, who recommends using the angled brush with some powder or an eyebrow pencil to lightly fill and define your brow shape.