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Is This the Key to Getting More Female Engineers?

Toy company wants to inspire girls to become engineers

It's a trend that you'd think would have changed by now: Women just aren't gravitating toward the math and science fields like men are. When it comes to engineering in particular, a mere 11 percent of women make up the fieldworldwide. Is it because we're just not that interested? Or is it because somewhere among the princess talk and playing dress-up, we're teaching our girls to dream different dreams, right from the start?

Wherever you fall on the debate, there's a new toy company in town that's aiming to change some things. GoldieBlox, a girl-centric toy company founded by Debbie Sterling (who, wouldn't you know, is a Stanford engineering grad), has a new line of toys poised to "disrupt the pink aisle and inspire the future generation of female engineers."

Sterling wants to capture those little girl imaginations early, with a line of construction toys from a "female perspective." And she just might.

After all, she sure has captured our attention with her latest ad.

The two-minute commercial is pretty amazing, starting off with three girls watching some kind of beauty queen commercial in a decidedly unimpressed fashion. Immediately bored, they switch gears and set off a massive Rube Goldberg machine they've built around the house out of toys, household items, and other random finds. The whole thing is awesome, and made even more awesome by the fact that the backing track is a Beastie Boys classic.

But don't just take our word for it. Check it out, and prepare to be inspired:

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