Now it's really the girls vs. the boys—the Beastie Boys, that is.
The GoldieBlox video ad that features a parody of the rap band's song Girls went viral last week because it included a strong message about gender stereotypes. Basically, the San Francisco-based company asserted through its building-blocks ad that girls can be engineers, too. Forget those pesky pink princess toys.
On Monday, the Beastie Boys sent an open letter to GoldieBlox, according to the New York Times, taking issue with the use of their song.
The letter, in part, according to Verbicide, reads:
"Like many of the millions of people who have seen your toy commercial 'GoldieBlox, Rube Goldberg & the Beastie Boys,' we were very impressed by the creativity and the message behind your ad. ...
"As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. ..."
GoldieBlox filed a suit last Thursday "that asserted its right to use the music in the video," according to the Times. The suit said that the company "created its parody video specifically to comment on the Beastie Boys song, and to further the company’s goal to break down gender stereotypes."