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Legos: A Look Back—Boy, Have Things Changed

We weren't all Barbies and My Little Pony girls, growing up. On the contrary, many of us spent our days playing with building blocks, Legos and toy trucks (and your girls are probably just as eager to construct as you were!). Why? Well, for one, creativity and a curiosity to build and create things isn't based on gender.

Today, however, if you take a closer look at how toys are marketed specifically to boys or girls (blue for boys, pink for girls) we can't help but ask—did someone forget that kids are created equal?

Lego has been catching some heat from those who matter most to its brand—the kids. One girl wrote to the company complaining that there were too few Lego girls and the rare ones portrayed in their lines simply sat around, went shopping or to the beach—but that's not all that girls do!

Back in the 1980s when Rachel Giordano, now 37, was photographed for a Lego ad, the blocks didn't discriminate. They were just primary colors, as opposed to the now feminine pink, teal and purple hues that are splashed across the sets like the Lego Friends line (specifically for girls, we should note).

Today, Giordano is a successful doctor. What does she think about the shift in messaging? "In 1981, Legos were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender,” Giordano commented.

What do you think about the message toy companies are sending to children today? Should the gender-specific messaging be toned down?

Image via Lori Day, Women You Should Know

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