Everyone could use a little more Cookie Monster in their life, if you ask us. And thankfully, PBS has recognized that need. The network has announced it will be adding a new 30-minute "Sesame Street" bonus program to its fall schedule, starting weekday afternoons this September. In doing so, PBS hopes to expand its reach by taking over both morning and afternoon time slots, and educating kids everywhere who can't get enough of the show, which is now in its 45th year.
In addition to airing on TV, the program will also be available free online, so your tot can hop on the computer or commandeer your iPad and take in all the Big Bird and Elmo they can handle.
“With this new half-hour program, we are excited to build on Sesame Street's 45-year legacy on PBS with a format that will make the series more accessible on mobile devices, where PBS KIDS’ reach is growing exponentially,” said Lesli Rotenberg, general manager of children’s programming at PBS. “In just the past year, the number of users streaming video on the incredibly popular PBS KIDS video app increased 34 percent. The new half-hour format will give PBS KIDS the opportunity to offer Sesame Street to even more families, making it easy for parents to help their kids build essential school readiness skills with one of their favorite shows.”
The 30-minute segments will basically be a shortened version of the morning's hour-long show, and feature segments like “Street Story” and “Word on the Street," as well as long-standing popular ones like "Super Grover 2.0" and "Cookie's Crumby Pictures." It will also tie-in celebrity vocab segments, spoofs and of course, plenty of singing and dancing.
So why the new shortened format? Some of the reasoning behind it is due to our shortened attention spans, explains Rotenberg. “30 minutes is about as long as you can get [for mobile],” she told the New York Times. “The hour-long show didn’t lend itself as well to that.”
Hmmm ... good thinking.
In celebration of more Sesame Street coming our way soon, we give you one of the show's classic tunes, sung by none other than Ernie, of Burt and Ernie. (Good luck getting this tune out of your head today.)