Netflix Sets Its Sights on Our Kids, Invests Heavily in More Children's Content
byKaitlin StanfordJul 07, 2014
Photograph by Getty Images/iStockphoto
Just as Netflix has won us all back with its wildly addictive and exclusive roster of shows like "House of Cards" and "Orange Is the New Black," a new report from Goldman Sachs shows they are also investing in content for a new demo they wish to win over: our kids.
Currently, only 3% of Netflix viewers are kids, but as the experts at Goldman Sachs have commented, this is bound to change soon, if the current tech trends hold true — and they've upped the value of each share, based on their recent predictions.
"Kids aged 0 to 8 in the U.S. are increasingly gaining access to mobile devices, as 75% of kids now have access … compared to 52% just two years ago, according to Common Sense Media," Goldman Sachs recently reported. "Interestingly, 7% of kids already have their own tablets, and to put this into perspective, only 8% of adults had their own tablets just two years ago."
As Goldman writer Heath Terry wrote, "[It] leads us to believe that (1) the kids opportunity is large, and (2) Netflix is under-penetrated." In turn, Goldman is upping their own investments in the streaming giant.
The big guns at Netflix believe taking over the kids' world is also the perfect marriage, since the 10-and-under set aren't exactly known for their (how shall we put this?) ... patience. They want what they want when they want it, and as we can all agree, no one provides on-demand entertainment for the impatient viewer better than Netflix. Plus, since multi-user streaming options are available on each account for a small added fee, they could be racking in a sizable profit.
Do you regularly let your kids stream shows and movies on Netflix? Would you be more likely to, if more content was offered?