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Social Campaign Urges Boys to Go Ahead and Wear Pink

Social campaign tells boys they should feel free to wear pink if they want to

When it comes to colors, it's practically drilled into us from the moment we're born. Pink is for girls and blue is for boys.

It's an unwritten rule, seemingly as old as the hills. And yet, there's a double standard to it all: We see girls running around in the color blue all the time, while boys are trained to think they shouldn't be caught dead in pink. But why? A new social campaign is aiming to shatter all that once and for all, by launching #FreetoWearPink. The movement boldly encourages kids of either gender to don the color as much or as little as they want — and not think twice about it.

"No kid should be teased for what they wear!" Martine Zoer told the Huffington Post. Zoer is the brain behind the #FreetoWearPink campaign, and founder of the Kickstarter-funded line Quirkie Kids. The line, which sells pink kids' tees for girls and boys was launched back in March as a means to encourage kids to always express themselves, even if it goes against social norms.

Zoer was first inspired to launch her line after hearing about a little boy who was teased on the first day of school just for wearing pink. The story touched her heart, much like the viral one from a few years back of the boy who wore pink sneakers to school, only to receive tons of backlash.

After all, "Some boys like pink and why not? Pink is just a color, and so is green, and blue, and yellow," the Quirkie Kids Facebook page declares.

We second that. Plus, who can deny how cool these two little dudes look sporting the color?

Or this guy, who proves that a pink tee is perfectly normal attire for a light game of football.

Where do you stand on this one? Would you feel uncomfortable letting your boy wear pink to school?

Photo via Quirkie Kids

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