After a video was released on Monday of Baltimore Ravens running back Ray Rice knocking his then-fiancée Janay Palmer unconscious earlier this year, he was almost immediately released by the Ravens and suspended indefinitely by the NFL.
And the Internet responded with horror and condemnation. How could he have done that? Why wasn't he released from the team sooner?
Then the conversation turned.
Internet users and even Dr. Ben Carson, a pediatric neurosurgeon in Florida calling in to NewsMax TV, started asking the questions of why Palmer had stayed with him.
"He obviously has some real problems, and his wife obviously knows that, because she subsequently married him," Palmer said.
That's when writer and Twitter user Beverly Gooden decided to respond on her own.
"I was watching the responses to the TMZ (video) on my timeline, and I noticed a trend," Gooden tells Mic.com. "People were asking, 'Why did she marry him?' and 'Why didn't she leave him?'"
"I knew I had an answer to everyone's question of why victims of violence stay," she continues. "I can't speak for Janay Rice; I can only speak for me."
So, in an effort to have people stop blaming the victim, she asked Twitter users to share their stories with the hashtag #WhyIStayed, and the responses are powerful.
He said he would change. He promised it was the last time. I believed him. He lied. #WhyIStayed