Evan doesn't just upload simple "unboxing" videos, either. He's also into conducting science experiments:
And he shows off some cool special effects:
And has some fun with stop motion:
Sometimes he even lets others into his videos, too—like his mom or his little sister.
And for all his hard work? Business Insider reports the boy earns a cool $1.3 million a year. (Please soak that in for a minute: ONE POINT THREE. MILLION. DOLLARS.)
That nice pile of cash has come from ad sales, of course, garnered from the 8-year-old's 750 million views (and counting). But according to Evan's dad Jared, it doesn't look like the tiny 3rd grader is going the Justin Bieber route any time soon. "All the proceeds from our YouTube channels go directly into savings and investment accounts for the kids' futures," Jared told BI.
As for all of Evan's success, it didn't exactly come overnight. He's been at this YouTube thing for three years now, working alongside his dad to create family-friendly videos kids love and parents get a kick out of. Of course, it helps that Dad owns a photography and video production company, and has a dedicated sales team working to promote the videos and negotiate with brands.
"These include both ads that appear in and around each video, as well as products actually featured in our videos," Jared told Newsweek. "The majority of the revenue is generated by the ads placed on the video itself. Outside of the networks, YouTube/Google handles all ad placement within the site. Content creators have a few options regarding the format of ads they would like to allow on their videos. But the actual ads are chosen by some higher power."
But ad sales aside, the videos wouldn't be what they were without Evan's upbeat personality and genuine charm. Each time he unwraps a new toy, he's like a kid on Christmas morning.