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Coco Rocha Announces Pregnancy With Creative Video

Model Coco Rocha announces pregnancy with creative video

MILAN, ITALY - SEPTEMBER 20:  (EDITORS NOTE: Image has been converted to black and white.)  Coco Rocha attends the Roberto Cavalli - Show as part of Milan Fashion Week Womenswear Spring/Summer 2015 on September 20, 2014 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
Photograph by Getty Images

While yesterday's celeb news was clearly dominated by the Blake Lively baby announcement (and rightly so), let's not forget that other big baby announcement that deserves a shout out: that of model Coco Rocha and her husband James Conran.

Not to be outdone by Blake's autumn-inspired bump photo, Rocha shared her own news yesterday morning via Instagram, in a video that's now racked up 24,000 likes and a fair share of fan comments, too. But while it definitely gets kudos for creativity, let's just say Coco's announcement, while sweet, definitely gives off a slightly darker vibe.

In the video, the model can be seen donning a nude leotard and tights on stage, while a camera circles around her and a lullaby plays in the background. As the camera gets closer and closer, we suddenly stop on her belly, and bam—the words "Baby Conran Arriving Spring 2015" suddenly appear.

Watch for yourself (click on the image):

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@JamesEdwardConran and I are absolutely thrilled to announce that after 4 years of marriage we are expanding our family and expecting our first child spring of 2015! - James & Coco

View on Instagram

As writer Rebecca Rose notes over on Jezebel, there's just something about it that feels less like a baby announcement and more "like a teaser for an upcoming season of 'American Horror Story.'" And we couldn't agree more.

What do you think of Coco's announcement video?

Photos via Instagram

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