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Macy’s Black Friday Will Now Start Even Earlier

NEW YORK, NY - NOVEMBER 28: People enter Macy's Herald Square as the store opens its doors at 8 pm Thanksgiving day on November 28, 2013 in New York City. Black Friday shopping began early again this year with most major retailers opening their doors on Thanksgiving day. (Photo by Kena Betancur/Getty Images)
Photograph by Getty Images

Each year, at the crack of dawn on a chilly November morning, deal-hungry shoppers everywhere rouse from their turkey and pie-induced food comas with one common goal in mind: battling Black Friday.

They stand on atrociously long lines, run in stampedes as store doors are flung open and race off in a fit of glee, in search of the best deal the store has to offer.

If we just described your own shameless annual tradition, then you’re about to be in for some pretty good news: Macy’s has just announced it will open its doors even earlier this year. According to NBC News, at 6 p.m. on Thursday, November 27—just minutes after you’ve put down your fork—you can now get your holiday shop on instead of having to wait those long, precious hours.

Sound a bit early to you? Macy’s has been slowly dipping its foot into the Black-Friday-come-early concept for a few years now. In 2012, the department store opened at midnight, Friday morning. Then last year, they upped the ante and let shoppers in at 8 p.m. Now, they hope moving the time back even further, with two extra hours of shopping time, will make customers even happier.

Another perk? It means that employees who volunteer to work the Thanksgiving Day shift won’t have to stay up and work insane hours.

“We also heard last year from many associates who appreciated the opportunity to work on Thanksgiving so they could have time off on Black Friday,” a Macy’s spokesperson told the Star Tribune. “Additionally, associates who work an opening shift Thanksgiving will be compensated with incentive pay.”

Hmmm … how long do you think it will take before Black Friday officially becomes Black Thursday?

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