New Cosmo Woman 'Interested in Mascara and the Middle East,' Says Editor
byKaitlin StanfordOct 16, 2014
Remember the days where you'd only flip through an issue of Cosmopolitan if you wanted to brush up on this season's hottest lip stick colors or read (for the millionth time) the secrets of what men really want in bed? You probably should—those days weren't all that long ago.
But times, they are a-changing. As a candid interview with NPR recently revealed, Cosmo editor-in-chief Joanna Coles gets that there's a bit more to us ladies than just sex and fashion. And she's leading the charge when it comes to revamping the magazine's stale content pool. In fact, Coles is fearlessly marching the women's mag into new, uncharted territory—towards a magical land where women are, as she puts it, equally "interested in mascara and the Middle East."
Gasp! Who is this "new" woman Joanna Coles speaks of? Let's let her explain:
"I think the Cosmo woman is doing pretty well today.There are a lot of them going to college, although they are saddled with college debt, which is a problem. But I think that young women today feel that so much more is possible for them than, certainly, 30 years ago when I was growing up. And I think they look around and, although there are still very few female leaders in American business and there's still not enough women in government, it does make a difference to see Sheryl Sandberg at Facebook or Marissa Mayer at Yahoo. It's really important that we have these role models so women feel, 'I, too, can do this,' if they want to. I'm not saying everybody has to run a boardroom, of course not. But if you want to run your own business, you should be able to. We want to give you the tools and the psychological kind of input to be able to do that."
The interview, with Richard Martin, also covers Coles' strong thoughts on a variety of other areas, too—like the fact that more women aren't running for politics.
"One of the things Cosmo feels really strongly about is we need more women candidates running, and we need more women across the parties in D.C. We've seen what the men are up to, and it appears to be not very much. There's total gridlock in Washington. And I'm a big believer in you just have to have a seat at the table."
And don't even get her started on the whole contraception thing.
"I don't like that contraception is called, or labeled as, a women's issue. Contraception is a couple's issue. Men like having sex, too, and men don't want to have to have a baby every time they have sex. In fact, if you presented them with that option, they would never want to have sex again. So I think it's important that we frame this in terms of both men and women. And, I think, it's also been seen as a specifically Democratic issue. And we have a lot of young Republican readers who feel that they want access to contraception. They want to control when they have a baby. And, for a woman, when she has a child is the single most important economic decision she'll ever make in her life, and we want her to have a choice over that."