Remember that scene in "Mean Girls," where Regina George & Co. waltz into a clothing store that only sells sizes 1, 3 and 5? And Regina, freshly puffy from her recent binge of kalteen bars, erupts in horror over not being able to fit into anything the store has to offer?
We bet that's kind of the scene that goes down frequently in the dressing rooms at Brandy Melville, the hottest new teen clothing retailer to hit the U.S. (Except it's a lot sadder in real life.)
The popular brand has set up 18 stores across the country, and they all have one thing in common: they only sell size small. No medium, definitely no large ... just small. In fact, the tag reads: "one size fits most."
Needless to say, for many teenage girls who walk through its doors, the Brandy Melville shopping experience can be a real zap to the self-esteem. Just ask the Twitterverse.
"It's an exclusivity thing: Congratulations, you fit in the clothes! Join the club," Justina Sharp recently told HuffPost. The 17-year-old currently runs the style site A Bent Piece of Wire. "There will always be the girls who will try to squeeze into it. They'll do whatever they can to fit in Brandy Melville."
The brand's aesthetic is very California-girl chic, with thinner-than-thin models showing off the way their skinny legs fit into a pair of leggings, short shorts and other teensy-tiny ensembles.
Take this teen, who wants you to know she can even stay stylish while performing the most mundane life tasks, like doing her laundry.
Or this group of friends, who each look like carbon copies of the other, while showing off their pins.
Just flip through the brand's Instagram account and another one of the store's "aesthetic" decisions becomes glaringly obvious: All the models are white.
Meanwhile, plenty of critics are weighing in on what message this all is really sending to teenage girls.
"They're getting a really toxic message of what makes them worthy," says Rachel Simmons, founder of the Girls Leadership Institute. "All that matters is your body type."
This is especially troubling considering teens are simultaneously obsessed with the brand, while feeling rejected by it.
"It was really uncommon to know somebody who didn't have Brandy Melville," USC freshman Lani Renaldo told HuffPost of her high school days. "You had to own something from Brandy, and if you didn't, it's really weird."
Back in March, Renaldo wrote a blog post admonishing Brandy Melville's approach, which leaves young girls feeling like they have to be "perfect" to fit in.
YouTube vlogger Trisha Paytas would definitely agree with her there. Paytas uploaded a video about Brandy Melville's in-store fat-shaming back in 2012 and was actually sued for it.
Of her uncomfortable shopping experience, she shared: "I didn't get 10 seconds into the store when I was told 'I would not fit anything' and that I wasn't allowed to try anything on because 'I would stretch the clothes out.'"
Does your teen daughter shop at Brandy Melville? What do you think of the brand's message?