Last night, the big box store announced it will be opening at 6 p.m. on Thursday, Thanksgiving Day—the same hour as competitors Target and Sears, and one hour later than Best Buy, Toys 'R' Us and JCPenney. But then it dropped some other surprising news: It will be extending its "Black Friday" deals for five days. That's right: five whole days.
"Black Friday is no longer about waking up at the crack of dawn to stand in long lines," said Duncan Mac Naughton, the chief merchandising officer at Walmart U.S. "It's become a family shopping tradition where everyone shops at some point throughout the weekend."
Hmmm ... not having to rouse yourself from a Turkey-induced coma on Thanksgiving and run to the stores for a deal? We can get on board with that. (Though let's be honest, won't all the good stuff will be gone come Sunday?)
The store already made headlines last month when it unveiled Black Friday-like deals during Halloween weekend, thereby kick-starting the holiday shopping season a whole month ahead of its competitors. And come Thanksgiving weekend, Wal-Mart execs say they'll be rolling out some pretty serious deals across a variety of categories—from toys to DVDs to kitchen appliances. And just to make sure all the fun isn't sucked out of actual Black Friday, shoppers will even get the chance to snag 30 percent off on entire shopping categories if they get there between 6 a.m. and noon on Friday.