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She's Finally Here: Meet 'Normal' Barbie

Lammily Doll, aka "Normal Barbie" gives kids a realistic image of women

Well, it's finally happened. After years of talk about how utterly unrealistic Barbie is—from her impossibly tiny waistline to her massive, doe-like eyes—one toymaker has finally created a doll for girls that's ... well, normal.

Though her official name is the Lammily doll, the new toy is also being dubbed by the media as "Normal Barbie" for her remarkably true-to-life design. Not only was her body designed to resemble that of the average 19-year-old (according to CDC data), but she also comes with a pack of sticker accessories ranging from cellulite to freckles to grass stains to a cluster of unfortunate zits.

"I wanted to show that reality is cool," the doll's creator, Nickolay Lamm, who had a background in graphic design before recently jumping into toy making, told The Independent.

"I want[ed] to show that having things like acne, cellulite and stretch marks are all normal things to have. [They're] nothing to be ashamed about," he also shared with The Independent. "I just feel that in toy stores there's a wall of supermodel-like dolls (not that there's anything wrong with being a supermodel). But if there's a doll which looks like typical people, it's saying that it's OK to look real and not like a supermodel."

Boy, we couldn't agree more.

Here's a teaser Lamm made for the doll, which highlights just how far from reality the typical Barbie doll is—and how close to the truth Lammily gets.

So what led this graphic designer to suddenly want to get into toy making? According to Lamm, we can all thank Demi Lovato for that. He was inspired to create the doll after the pop star sent out this tweet back in 2013:

Though it started as an art project two years ago, Lamm was soon getting emails from parents and kids who wanted to know where they could buy the doll. So the 26-year-old turned to crowd-funding, and wound up raising a total of $501,000—some $406,000 beyond his initial goal—and has made his dream a reality, just in time for the holidays.

“To be honest, I knew it was either going to bomb or blow up, there was no in-between,” says Lamm.

Lucky for us, the project didn't bomb—it definitely blew up. The doll is now available for purchase online, and sells for a very reasonably priced $24.99. (The sticker pack extension is an additional $5.99.)

So far, kids are loving it. Check out this clip of some second-grade girls playing with the Lammily doll for the first time. Turns out, they don't need to play with a doll that sports huge boobs, a face full of makeup and impossible-to-achieve proportions to have fun. They also think she's beautiful, just as she is.



If you haven't noticed, traditional Barbie has been taking a bit of a hit lately. Aside from ongoing criticisms about her unrealistic appearance—which this time last year caused one site to demand a Plus-Sized Barbie be created to depict more true-to-life body types—a new Barbie picture book has sparked plenty of debate. In "I Can Be a Computer Engineer," Barbie is portrayed as anything but a computer engineer, in a bungled tale that only succeeds in perpetuating the "dumb blonde" stereotype. In the book, Barbie accidentally ruins her friend's computer by downloading a virus, and then has to seek help from a man to get it fixed. Needless to say, it hasn't been well-received.

Would you buy the Lammily doll for your child?

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