After more than half a year of anticipation, Target has finally unveiled its first "next generation" store, built from the ground up—and whoa, mamas, does it look divine!
Target has already remodeled 110 stores across the country this year, including ones in Dallas-Fort Worth, Texas, and downtown Minneapolis, Minn. But this 124,000-square-foot store that opened last week in Richmond, Texas, is the most ambitious redesign yet, and it will be key to the company's re-imagining of more than 1,000 stores by 2020.
The $7+ billion investment aims to upgrade stores individually so that they are tailored to locals' needs. But there are also some big features that guests will see across the new Target stores. The new changes are great for parents who want to escape home and leisurely stroll through the aisles, or on the flip side, need to just grab what they need and go.
The new stores will have two entrances: one for a more inspirational shopping experience and the other for quick and easy trips. (They get you, they really get you!)
For the inspirational part of Target, or shall we say "Tarjay," shoppers will get a department store feel with the circular displays, a curved center aisle to ease movement and new, modern designs that have all the makings of an Instagram-worthy space: large windows to let in that natural light, concrete floors, natural wood accents, and pendant and circular lighting treatments. The stores will also combine beauty products, jewelry and accessories instead of separating them. About 40 of the remodeled stores will also have nursing rooms added to the fitting room areas. (We don't want to get too greedy, but any way to up that number, Target?)
Outside the more convenient entrance, guests don't have to go inside the store to pick up online orders (because we all know how tempting it'll be to spend another $200 on things we didn't mean to get in the first place). Just drive up and park in the designated area, and team members will bring the orders out to guests' cars.
If you really want to go inside (we don't blame you, the temptation is strong), you can pick up your item at a dedicated counter within an hour or two of your online order (perfect for that kid's birthday party this afternoon you totally remembered to buy a gift for, duh). Those who want to do a quick grocery run will also be able to find the newly redone food and beverage sections—stat.
Now, some of us just have to wait for our turn. Ugh, 2020, why do you feel so far away?