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Ben & Jerry's Releases 3 New Flavors

Sorry, you who resolved to lose weight in 2015. The great dieting underminers, Ben & Jerry's, released three new flavors today.

Getting a jump on the annual release of new ice creams and flavors, which typically doesn't happen until February, the Vermont-based company said it wanted to get a jump on the competition.

Now in freezers are Boom Chocolatta! Cookie Core, Peanut Buttah Cookie Core and—for the addicts of all things cookie butter—Spectacular Speculoos Cookie Core. Cookie Core, which are crunchier versions of cookie dough, sprinkled throughout the pint, is a line that has sold well for the company recently.

Writing for Bloomberg Businessweek, Vanessa Wong investigated why the cold months are when ice cream makers launch new products. The answer is easy—so the new flavors are on the minds of everyone in the warmer months, when ice cream actually seems like a valid dessert choice.

Rebellion against the cakes and cookies of the holidays also creates a rush for frozen treats, even (especially?) when families are locked in for days at a time due to snow, ice and cold.

Image via Ben & Jerry's

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