You may notice more diversity on your social media feed today, which is exactly what the people behind #BlackOutDay wanted to happen. The trending Twitter hashtag is all about giving black faces the same exposure that's altogether typical for white folks.
And making the movement even more real are the moms getting in on the action.
The brainchild of Tumblr user Y.R.N., whose name is T'von, the #BlackOutDay effort has gone viral.
"I got inspired to propose BlackOutDay after thinking, Damn, I’m not seeing enough black people on my [newsfeed]. Of course I see a constant amount of black celebrities, but what about the regular people? Where is their shine?" T'von said in an interview. "When I proposed it, I thought people would think it was a good idea, but not actually go through with implementing it. Luckily people wanted to get behind the idea."
As T'von explains, his message is simple.
"We need a unified [agreement] that ALL black people are beautiful and worthy of praise and admiration, and BlackOutDay is a step towards that," he said.