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Internet Dress Featured in Domestic Violence Ad

That was weird how so many people couldn't see black and blue on the dress that swept the Internet last week, right?

The South Africa Salvation Army thinks it's weird that so many people don't see black and blue on women's faces, legs and necks.

Today, the non-profit tweeted, “Why is so hard to see black and blue?” along with an image of a bruised up woman with an enormous black eye and welts and bruises up and down her leg. She's wearing the infamous dress in white and gold.

The ad goes on to reference one of the more popular reasons for looking away from women who are abused by their partners. “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

It's a powerful message and a bold move to take a popular and fun social phenomenon and turn it into something serious. But if we can discuss, tweet, get expert input on and closely study the different effects of a dress—and passionately debate what we see and what what we see means to us—we should probably also be willing to look a little more closely at a pervasive problem both in South Africa and right here in the U.S.

Image via Twitter

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