Anyone who's ever been pregnant knows that finding cute, figure-flattering clothes to wear is like finding a needle in a haystack. Seriously, there are only so many times one can wear tunics and leggings, right? Now, thanks to Stitch Fix's new maternity styling, you won't have to. According to the online personal styling services's CEO Katrina Lake, "For clients seeking maternity styling, the feedback we heard loud and clear through our data is that pregnant women still want to look and dress like themselves," and that the stylists expecting mamas will get paired up with are all "well-versed in the specific needs of women during all three trimesters of pregnancy, as well what they're looking for as they transition into life with a new baby."
The maternity styling services works the same way as the traditional one—expecting moms will answers an extensive series of questions to determine their style profile and get matched up with a stylist who will send a personally curated box of five clothing items every month. There's a $20 fee for the styling service, which can be applied to the total of any of the items should they choose to buy them, and if they buy all five pieces, they get a 25% discount.
So say goodbye to those boring yoga pants and fake pregnancy bellies in the dressing rooms and hello to a whole new world of pregnancy style!