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It's-a Me, Mario! And I'm Coming to Your Smartphone

Photograph by Getty Images

Nintendo just announced that it will be partnering with Japanese mobile gaming giant DeNA to develop games for smartphones and non-console devices. As Mario says, Wahoo! Because that means another perfect distraction for the kids when Mom needs a break.

The company has long been resisting non-console platforms. But really, how can anyone ignore the expansion's potential to reach hundreds of millions of new users? Now the giant is redefining what "Nintendo platforms" mean.

"Nintendo has decided to utilize smart devices aggressively," said Nintendo's president Satoru Iwata in a joint presentation with DeNA earlier today. "Now that smart devices have grown to become the window for so many people to personally connect with society, it would be a waste not to use these devices."

Nintendo has produced iconic characters, franchises and consoles, including the Mario Bros., Zelda and Super Smash Bros. While no specific games have been revealed yet, the company will not simply port its existing classic game software to phones.

"In order to create completely new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance," said Nintendo.

For those of us growing up playing Nintendo games, we're really excited to see how this unfolds.

Here we go!

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