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Kraft Ditches the Artificial Colors in Mac and Cheese

If you're not a fan of artificial food dyes and preservatives in your macaroni and cheese, prepare for some good news. This is the last year that the original version of Kraft Mac & Cheese sold in America will contain artificial preservatives or synthetic colors.

Kraft announced the cheese will be colored with annatto, turmeric and paprika, creating that yellow-orange color we're all familiar with.

Why the change? Kraft's decision is part of a larger, country-wide shift away from processed, unhealthy foods. Large food producers like Kraft, based in Illinois, are moving with health-conscious customers in a more natural direction.

Michelle Obama criticized boxed mac 'n' cheese earlier in 2014, saying "cheese dust is not food" and banned the boxed variety from the White House.

"We weren't ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese," the company said, according to Yahoo.

Image via Bloomberg

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