Girl, you don't need makeup. And never let anyone tell you otherwise.
That's the message from comedian Amy Schumer, whose #girlyoudontneedmakeup hashtag and accompanying parody music video is inspiring women (and even some men) to post images of their faces au naturel.
At the beginning of the music video, a boy band gushes over Schumer, exclaiming that she is beautiful without any face paint and that she should wash it off. But once she does, the guys have a change of heart and urge her to reapply her foundation, mascara and blush.
It's the perfect knock at life, where what you want and what you get don't always align. You may want to wake up looking fresh as morning dew, but truth be told you're more of a wilted leaf. But hey, join in with the hashtag #girlyoudontneedmakeup and share your wilted-leaf face with the masses!
Here are a few of the many who are following Schumer's call to post a pic of themselves without any makeup on, including her own shout-out.
The effort to tweet your makeup-free face is catching on. So before you put on that lipstick or curl those eyelashes, join the cause and let your social media friends know what the real you looks like.