In a letter posted on her Tumblr titled "To Apple, Love Taylor," pop star Taylor Swift explained why she didn't plan to release her album "1989" — including the hit single "Shake It Off" — on the new streaming platform Apple Music.
Swift's issue stemmed from Apple's offer of a three-month trial period for all new subscribers to the service. During that time, Apple had not intended to pay royalties to artists, writers or producers, which Taylor called "shocking, disappointing and completely unlike this historically progressive and generous company." Taylor acknowledged that she could afford to miss three months' worth of royalties, but argued that newer artists and those from smaller labels would likely not be so fortunate.
And when Taylor Swift speaks, people listen — even, as it turns out, people at one of the most valuable brands in the world. Less than a day after she posted the letter, Apple announced that it will, in fact, pay full royalties during the trial period. Senior VP of Apple's Internet software and services Eddy Cue said, "When I woke up this morning and read Taylor's note, it really solidified that we need to make a change."
The reverberations echoed through social media. Cue himself posted a response on Twitter, saying "We hear you @taylorswift13 and indie artists. Love, Apple." Her fans continued the adoration, with more than 70,000 notes, likes and reblogs on her original Tumblr post.
In the words of user Two Hippies and a Carrot, "This woman just changed history."