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Fashion is going to the dogs! Coach, a high-end design line,
is launching a new campaign featuring celebrities' canine pals.
"Coach Pups" is a series of portraits profiling Coach's new
fall line of bags with canine stars. Starting in July, the campaign will appear
in print, online and outdoor media. It begins with Lady Gaga's French bulldog,
Miss Asia Kinney, who has gained her own following on Instagram.
"I am so proud of Miss Asia! She's a natural in front of the
camera, and we're both so excited that the iconic [photographer] Steven Meisel
shot her for Coach's pup campaign! I really love getting to watch my best
friend be a star," Lady Gaga told Coach.
"Coach Pups" will have a social component as well, using
#coachpups. Online activities will include Instameets, special talks and the
launch of Coach's Snapchat account.
More celebrity dogs will be announced soon as part of the
campaign. The inclusion of dogs in the photo shoots is making for entertaining results
as they "model" new Coach merchandise.
"I've never had so much fun on a shoot. The combination of
Mr. Meisel and the pups was an extraordinary, surreal, special moment. We
wanted to create playful images that make you smile. We were inspired by some
images from the Coach archive, which featured Eddie — the dog that starred in
the TV series 'Frasier' — to create something joyful, with humor and character.
That's a spirit that's uniquely at the heart of Coach," creative director of
Coach, Stuart Vevers said.