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Lady Gaga's Dog Models for New Coach Campaign

Fashion is going to the dogs! Coach, a high-end design line, is launching a new campaign featuring celebrities' canine pals.

"Coach Pups" is a series of portraits profiling Coach's new fall line of bags with canine stars. Starting in July, the campaign will appear in print, online and outdoor media. It begins with Lady Gaga's French bulldog, Miss Asia Kinney, who has gained her own following on Instagram.

"I am so proud of Miss Asia! She's a natural in front of the camera, and we're both so excited that the iconic [photographer] Steven Meisel shot her for Coach's pup campaign! I really love getting to watch my best friend be a star," Lady Gaga told Coach.

"Coach Pups" will have a social component as well, using #coachpups. Online activities will include Instameets, special talks and the launch of Coach's Snapchat account.

More celebrity dogs will be announced soon as part of the campaign. The inclusion of dogs in the photo shoots is making for entertaining results as they "model" new Coach merchandise.

"I've never had so much fun on a shoot. The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie — the dog that starred in the TV series 'Frasier' — to create something joyful, with humor and character. That's a spirit that's uniquely at the heart of Coach," creative director of Coach, Stuart Vevers said.

Image via Coach

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